A well-known local artist has revitalized the basketball court at Ernest Oppenheimer Park in Johannesburg, using art to tell the city’s rich history and share the diverse stories of the Johannesburg CBD. Seth Pimentel, in his collaboration with Hennessy, has created a design that brings together art and basketball, providing a platform for the inner-city community to come together and celebrate the popular urban sport of 3v3 basketball.
This project holds personal significance for Seth Pimentel, also known as African Ginger, as he grew up in Johannesburg. Through his distinct neo-expressionist style, characterized by soft and vibrant line expressionism, the artist encompasses the theme of “Game Never Stops” within the boundaries of the court.
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Pimentel expressed his gratitude for the collaboration with Hennessy, stating that it has allowed him to share untold stories through his art. The design not only showcases the spirit of the local people but also pays homage to the past while inspiring hope for the future.
Hennessy’s collaboration with the National Basketball Association (NBA) is highlighted through their “In the Paint” art initiative, which embodies their “Never Stop Never Settle” ethos and aims to bring basketball and art together in local communities. Following last year’s transformation of the iconic Zoo Lake court by Sindiso Nyoni, this initiative aims to renovate community basketball courts worldwide.
Lungile Mpharu, Hennessy’s Brand Manager, stated that this latest collaboration demonstrates the brand’s longstanding tradition of meaningful artistic partnerships. By refurbishing the Ernest Oppenheimer community court with Seth Pimentel’s captivating design, Hennessy seeks to preserve the court’s history and cultural significance, while also giving back to and nurturing the urban culture they are proud to be a part of.